Why Targeting Is Pretty Much Everything For Your Sales Funnel

If you’re planning to make money through a sales funnel, then by far and away the most significant thing to start thinking about is your targeting. In other words, how are you guaranteeing that it’s the right person who is getting your autoresponder messages? In which way are you ensuring that the subscribers who find their way to start of your sales funnel are the right kinds of prospects?

This is what’s called ‘targeting’ and it is genuinely the difference in earning substantial cash and making no money whatsoever.

The most effective way to demonstrate why targeting works really well is to think about sales. In sales, you have the individuals who start out their professions cold calling and selling things like training courses. These are individuals who will be picking up the telephone and trying to promote something expensive to a random stranger.

Now, some individuals will be very good at that and those people will probably be the ones who succeed. As they improve, they will be offered better and better jobs within their company and sooner or later this will lead to them generating big money.

What’s the best position?

Selling to well-qualified prospects who have a lot of cash. Consider this: if you’re able to promote something to strangers who probably haven’t got much money, it will be easy to market to affluent people who have already told you they want to buy!

This is the concept that product sales is based on and it’s how you’re going to make sure your business is prosperous when you’re making use of a sales funnel.

Because the equivalent with a sales funnel is simple and easy – this would mean locating targeted prospects and sending them to your site. It means finding people who are showing an interest in your specific niche, who are the right age and sex and who have the right income.

How?

With the help of PPC of course! PPC stands for Pay Per Click and this is a type of marketing where you only pay each time a person clicks on your ad. PPC ads can be placed either on Google searches (through Google AdWords) or they can be put on Facebook, where they will target people according to not only their age, sex and location but also on their hobbies, interests and job title!

If you can carry this out, then you can find the exact kind of individual who is likely to purchase from you and then make sure that these are the individuals who start their journey through your sales funnel. That way, you are destined to succeed!

Facebook Live for Churches and Religious Organizations: Your Church Is Now Open to The World

Facebook has become the dominant live-streaming portal on the internet today, and, is an extremely effective tool for churches and religious organizations to stay connected with their people. What’s more, some organizations already have professional studio setups, and moreover, getting started with Facebook Live streaming is a relatively easy process that most live streaming service providers can handle from start to finish.

With this new and rapidly growing medium, there are many compelling reasons churches should be leveraging Facebook Live for ministry and to connect with people. A growing number of people are virtually going to church every Sunday via Facebook Live.

Need help with your Facebook Live stream?

Facebook Live streaming has arrived and is here to stay. Some may resent this; some may embrace it. But there isn’t anything we can do about it except leverage this medium to reach a broader audience.

Most churches are already using the platform-and if not, they will be soon.
A growing number of people are virtually going to church every Sunday via Facebook Live.

Equipment, setup and integration may complicate matters when connecting to Facebook Live. Not every church has the budget, resources or expertise to harness the power of Facebook Live for ministry. However, some webcasting professionals offer low-cost options that guarantee a professional Facebook live broadcast experience.

The world is your stage. Broadcast to the largest audience in the world with the camera in your pocket or seek assistance from a live streaming professional with expertise streaming on Facebook Live.

We’re able to deliver a high-quality service at a low price because Facebook does not charge a fee to use their service. DIY by seeking assistance from a technically savvy friend or hire an expert to manage the process from start to finish. Needless to say, you will always play an active role, providing the personal interaction and accessibility needed to properly serve your online congregations.

Facebook makes this easy because:

Most of your congregation and prospective members subscribe to Facebook.
The Live Reaction and commenting interface are very familiar.

Welcome to The New World of Ministry:

Live streaming has provided many people with the chance to join in the celebration and offers never seen flexibility for church goers.

The reasons why you’d choose to broadcast could be that you want to reach those followers who are sick or injured, too old to make it in person or people traveling who want to continue to participate in their own faith community.

You can increase the number of active participants in the church community, and possibly even the attendance of the church by accommodating private worshipers and members who rarely attend the brick-and-mortar church, but, would watch the services from the comfort and privacy of their home.

Stretch Your Reach:

Expand Your Ministry with No Geographical Boundaries.
Convert Site Visitors into Active Members of your church.
Reach current members and site visitors.
Increase donations and tithing.
Minimize member attrition.

Hosting a live-stream broadcast is also a great solution for outreach to anyone who cannot attend due to difficulty or distance. It’s becoming more common to watch a live worship service when hospitalized or when living abroad. ‘Snow-birds’ can now stay connected to their online local church.

Facebook Live allows you to broadcast for up to four hours continuously, making it a great fit for even extended services.

8 Things We Can Actually Learn From Machiavelli’s “The Prince”

1. You can’t please everyone. (The need to avoid contempt and hatred).

Machiavelli constantly noted that it is impossible for a Prince to satisfy both his subjects and his nobles at the same time. The prince would have to sacrifice the needs of one for the other.

Stating clear examples from history, Machiavelli also used the Romans as a case study. He stated that aside from the subjects and nobles, Roman emperors still had soldiers to deal with.

In a modern world view, people wrestle with the notion that they can try to make everyone happy. With some accepting that they would have to displease one in order to please the other, others still hang on to the illusion that they can satisfy everyone. As noted by Machiavelli, trying to please everyone ultimately leads to disaster.

2. Being generous all the time is being stupid all the time. (Generosity and Parsimony)

It’s no rare thing to find fundamentally good people. People who display extraordinary attributes of altruism that surpass even the likes of religious clerics, which is a good thing. But giving away more than you have can be self defeating.

According to Machiavelli, in people’s efforts to become generous, they lose the ability to do so. That simply means that you can only be generous until you lose everything you can be generous with.

He emphasized that the people considered extremely generous in history only did so with what didn’t belong to them in the first place. He cited figures such as Alexander the great, Cyrus and Julius Caesar who were more liberal with what wasn’t their own.

There’s nothing bad in being generous. If you have enough to give, then by all means, do so. But if don’t, do not risk your well-being and that of your family’s for someone else.

It is important to also note that Machiavelli noticed how quickly people can turn on you if you tell them “no”. You become either poor or despised, “seeking to escape poverty”.

3. People cannot be trusted (Cruelty and Compassion)

This is harsh but true. Machiavelli strongly objected to promises made with just words. They could be easily broken.

His words were: “Men are ungrateful, fickle, liars and deceiver. They shun danger and are greedy for profit. While you treat them well, they are yours… But when you are in danger, they turn you away” those words deeply and quite aggressively reflected his views on humanity. But his stance on trust was somewhat accurate.

You should not depend entirely on trust. If you do, be ready to get your heart broken.

4. Education is important (How a prince should organize his militia)

Machiavelli’s idea of education was taking military exercises in the art of war during and after wartime.

He stated how important it is for a prince to know more about war and historical events based on war.

Similarly, in our generation, education is equally important. Knowledge has become more powerful than ever. And what is the best way of acquiring knowledge than education?

You don’t need to know about the art of war, it’s execution and implementation. But learning how to read and write is of equal importance.

5. Always expect the unexpected. (How a prince should organize his militia)

Philopoemen, as cited by Machiavelli, was praised for thinking of war during peacetime. He casually engaged in conversations about military strategy amongst friends.

You have to expect an unexpected change in your life at an unexpected point, one you could not have foreseen. It is always wise to prepare for them.

Setting aside money for an unforeseeable financial problem in the future would be the modern day equivalent to expecting the unexpected. Just like Philopomen.

6. You cannot be all good (and it’s okay). (The things for which men, and especially princes are praised or blamed)

In an era where black is white and white is black and it’s near impossible to tell one from the other, we are often faced with moral ambiguity.

Should I do the “right” thing and hurt someone else in the process? What exactly is the right thing in the first place?. Well Machiavelli says it’s okay. No one is all good.

He enumerated qualities such as faithfulness, courageousness, frivolousness and religiousness. It is laudable for a prince to have them, but due to the “conditions of the world”, princes cannot have those qualities and observe them completely.

Real life is complex and it is not without his drawbacks.

7. Decisiveness and Conviction. (how a prince must win honour)

According to Machiavelli, there’s danger in neutrality and being completely at someone else’s mercy.

Delaying a problem doesn’t actually help you in any way. Indecision equals failure. That’s not ruling out patience completely which is instrumental in solving the problem. But there’s a fine line between patience and delay.

A problem is better solved when confronted.

8. Having a reputation for cruelty is hazardous (The need to avoid contempt and hatred)

Most people do not make it their life’s mission to be known as cruel. They might consider themselves as being strict or forward, but others might see them as bad, wicked and cruel.

Knowingly or not, being cruel is bad in any century. Machiavelli knew this and discuss the topic at length.

A prince, according to him, must always try to avoid being hated and despised by his subjects. Otherwise he risks a rebellion or an uprising.

“Cruelty” is a word that probably comes to mind when discussing Machiavelli and as evidenced in his works about how morality can be altered, it’s not so surprising. But he also noted how cruelty has incited revolutions and brought down empire s. The lesson here is, always try to be kind..

Which Platform Is Ideal Between Shopify and Magento for an E-Commerce Website Development?

E-commerce websites are the ideal junction of buyers and sellers. Businesses and sellers now don’t need to worry about how to expand their products and services to the maximum audience as websites are accessible beyond boundaries and customers can also buy their choice of products by placing an order from anywhere at any time.

The craze of e-commerce websites has led to the rise of a challenging situation among the developers to choose from thousands of e-commerce platforms available in the market. The primary condition of an online store is to develop the proper functionality to make the site user-friendly.

Among so many options available in the market, developers are in praise for two most trending platforms Shopify and Magento for developing online retail websites.

Let’s focus on some in-depth characteristics of these two platforms that make them unique among others.

Shopify

Advantages:
• Shopify is considered as the most reliable e-commerce website for building an easy to use online retail website.
• Shopify offers easy coding in HTML and CSS.
• Website built on Shopify platform is user-friendly with easy drag and drop interface and many such simple features that offer the user a seamless user experience.
• Shopify powered e-commerce sites offer the customer uncomplicated experience in buying and checking out.
• Shopify takes few minutes to set up a complete e-commerce store.
• The platform is ideal for non-technical people and small businesses as it is a hosted platform one don’t need to update the modules or worrying about the technical complications.
• With the simple interface, Shopify offers the retailers to easily create and manage categories, to add products without causing any major complications.
• For SEO optimization Shopify is the ideal among all other platforms in the market. It offers the SEO professionals to edit ‘title’, ‘tags’, ‘meta description’, ‘pages’ etc.
• Shopify offers 24*7 active customer support. Customers with issues can reach the support team anytime through e-mail, chat, and phones.
• Retailers also get guided by Shopify to keep their website in a good form.

Disadvantages:
• Though Shopify offers more than thousand themes and templates but the price range of premium theme is quite high.
• The advanced plan of Shopify though provides the retailers to make promotions and offers, the basic plan does not support discount and sales.

Magento

Advantages:
• Magento is ideal for tech-savvy online retailers for creating unlimited opportunities.
• Magento offers the retailers to manage the servers on their own where they can make changes according to the requirement.
• Magento offers the most cost-effective options in choosing themes and templates which are quite a user- friendly and responsive to any designs.
• The basic version of Magento helps in making better sales by offering cross-selling, up-selling and product comparison features.
• Magento is extremely SEO optimized.
• Magento is ideal for large businesses and requires a one-time investment on server and store development.

Disadvantages:
• For non-technical people choosing Magento is a total thumb down as the platform is not that user- friendly.
• Magento is free but one may have to bear extra cost for the plug-ins in addition to paying monthly fees to the hosting provider.
• The major drawbacks of Magento are the lack of active customer support system. One may find it difficult to resolve technical issues or may have to partner with a Magento forum or may have to solve the problem on their own.